Hayward Strategic Roadmap

The Roadmap starts with a shared Hayward vision for 2024. From that shared vision, we identified six core priorities required to achieve the vision. To advance each priority, we developed key projects, named responsible departments, and created a timeline. The priorities also inform budgetary and staffing decisions.


On December 17, 2019, staff presented a draft three-year Strategic Roadmap to the Council. The draft Roadmap incorporated feedback from two Council work sessions, as well as staff and community feedback gathered from May through December 2019. Staff returned to Council on January 14, 2020, to present an updated Roadmap responsive to and inclusive of Council’s feedback. Council adopted the original FY 2021-23 Strategic Roadmap on January 28, 2020.

On January 29, 2022, Council held a full day retreat to review the status of projects and provide feedback on recommended updates to the strategic priority titles, racial equity framework, and year three work plan. On April 26, 2022, Council adopted an updated version of the Strategic Roadmap, which is reflected in the summary below.

See PDF of Full Strategic Roadmap

COVID-19 Impacts:

Due to COVID-19 and other unforeseen circumstances in 2020, staff made rapid modifications to work plans and adjustments resulting from budget reductions. In the fall of 2020, staff teams for each of the six priority areas met to discuss the year one projects and the impact on staff’s work of the COVID-19 response and other 2020 events. Staff prepared recommended revisions to the adopted Strategic Roadmap to reflect timelines that were extended or delayed due to COVID-19, as well as the new projects that were added. Staff presented these recommendations to Council at a Saturday retreat on February 13, 2021, and returned to Council for a work session on April 20, 2021.  Council adopted updates to the Strategic Roadmap to reflect changes due to COVID-19 on June 1, 2021.

Racial Equity Focus Projects:

We strive to build a culture of equity to ensure that we are meeting the needs of all residents.

The City is committed to providing equitable services that improve the lives of all residents and take into consideration past inequities and injustices. We know achieving this vision requires tackling tough issues like institutional racism and implicit bias. We also know it takes continuous listening, learning, and improvement.

Questions we ask when we apply a racial equity lens to a service or project:

  • What problem is this service/project seeking to address?
  • Who benefits from this service/project? Are some community members impacted by the problem more than others? Do we have demographic information about this group(s)?
  • Who does this service/project not benefit? Do we have demographic information about this group(s)?
  • Who is currently accessing this service?
  • Who is not accessing this service? Do we know why? Are there barriers that makes it more difficult for some community members to use or access this service?
  • How are we communicating about this service/project? What barriers are there for people to find up-to-date information?

Throughout this plan, we have identified projects with this icon that have a racial equity focus or services/projects that we are reviewing though a racial equity lens.

Strategic Priorities:

The critical focus areas to achieve the vision.

Colorful wheel chart depicting the Strategic Priorities

  1. Enhance Community Safety & Quality of Life

  • Community-based response models
  • Emergency preparedness
  • Cleanliness and blight reduction
  • Library and educational programs
  • Celebrate heritage & confront inequities

View Project List

  1. Preserve, Protect & Produce Housing for All

  • House and support people experiencing homelessness
  • Incentivize housing production for all
  • Protect the affordability of existing housing

View Project List

  1. Confront Climate Crisis & Champion Environmental Justice

  • Reduce greenhouse gases and dependency on fossil fuels
  • Promote a circular economy
  • Mitigate climate crisis impacts through resilient design

View Project List

  1. Invest in Infrastructure

  • Multi-Modal Transportation
  • City-Owned Facilities & Property
  • Water Supplies, Sanitation & Sewers
  • Community-wide Internet Infrastructure & Access 

View Project List

  1.  Grow the Economy

  • Invest in the future through businesses support services
  • Enhance marketing
  • Workforce development pipelines
  • Strategically dispose of City property
  • Create thriving commercial corridors

View Project List

  1. Strengthen Organizational Health

  • Fiscal sustainability
  • Employee engagement and retention
  • Communications, transparency, and community engagement
  • Safe & collaborative work environment

View Project List

Questions? Contact: Mary Thomas, Management Analyst II | Email


April 26, 2022 - City Council Meeting

Strategic Roadmap Update: Adopt a Resolution Approving the Updated Strategic Roadmap for the FY2023 Budget


Jan. 29, 2022 - City Council Meeting

Strategic Roadmap Update


June 01, 2021 - City Council Meeting

Strategic Roadmap: Adoption of Updated FY21-23 Strategic Roadmap


April 20, 2021 - City Council Meeting

Strategic Roadmap Update: Review Updates to the FY21-23 Strategic Roadmap


Feb. 13, 2021 - City Council Meeting

Strategic Roadmap Update


Jan. 28, 2020 - City Council Meeting

Adopt a Resolution Approving the City of Hayward Three-Year Strategic Roadmap (Fiscal Year 2021 - Fiscal Year 2023)


Jan. 14, 2020 - City Council Meeting

Work Session on City of Hayward Three-Year Strategic Roadmap (Fiscal Year 2021 - Fiscal Year 2023)


Dec. 17, 2019 - City Council Meeting

Work Session on City of Hayward Three-Year Strategic Roadmap (Fiscal Year 2021 - Fiscal Year 2023)