The City shall develop and maintain a branding and marketing strategy to promote economic investment and business and development opportunities within the Industrial Technology and Innovation Corridor.  [Source: New Program; City Staff] (MPSP) 

International Business Program.  The City shall develop and promote an international business program to expand and diversify the economic base of Hayward and to promote businesses that reflect the cultural diversity of the Hayward community.  [Source: New Program; City Staff] (MPSP/CSO/JP)

Business Resource Center and Website. The City shall develop and maintain a business resource center and website.  [Source: New Program; City Staff] (CSO) 

Energy and Sustainability Businesses Program. The City shall coordinate with the Chamber of Commerce and the East Bay Economic Development Alliance to develop a program that supports and attracts businesses in the renewable and energy-efficiency sector to Hayward. [Source: Climate Action Plan]  (MPSP/JP/IGC)

Branding and Marketing Program. The City shall develop and maintain a branding and marketing strategy and materials to promote Hayward and maximize the effectiveness of the City’s communication materials and website. [Source: New Program; EDSP] (MPSP/CSO)

Economic Development Strategic Plan Annual Report. The City shall submit an annual report to the City Council that evaluates the implementation of the Economic Development Strategic Plan. [Source: New Program; City Staff] (PSR)

Mass Communication System Update. The City shall review and update (as necessary) its mass communication system (the system for sending emergency information and updates to the Hayward community).  [Source: New Program; GPUTF; City Staff] (CSO) 

Energy Assurance Plan. The City shall develop and implement an Energy Assurance Plan to ensure that critical facilities have access to power during emergencies and power outages.   [Source: New Program; City Staff] (MPSP) 

Community Emergency Response Reserves Program. The City shall establish a volunteer reserves program for Hayward residents certified in Community Emergency Response Training (CERT).  The reserves program shall include a regular training program and a leadership structure to communicate and coordinate with volunteers during emergencies.  [Source: New Program; City Staff] (MPSP/CSO) 

Disaster Drills. The City shall conduct annual disaster drills to train City staff and test the effectiveness of the Comprehensive Emergency Management Plan and operational readiness of the Emergency Operations Center.  If necessary, the City shall submit a report to the City Council that provides recommendations for follow-up training, updates to the Comprehensive Emergency Management Plan, and improvements to the Emergency Operations Center.  [Source: New Program; City Staff] (PSR)