Goal M-12: Maintain sufficient funding to provide for existing and future transportation facility and service needs, including the operation and maintenance of the transportation system.

Policies in this section support the identification and pursuit of sufficient funds to construct, maintain, manage, and operate a multimodal transportation system. Transportation funding sources include federal funds with the passage of MAP-21 as well as state, regional, and local funds. 

M-12.1: Federal and State Funding:

The City shall identify, develop, and prioritize transportation projects to compete for Federal and State funds for freeway, highway, transit, bicycle and pedestrian improvements.

M-12.2: Regional Funding:

The City shall continue to seek funding through regional and county measures for transportation improvements.

M-12.3: Local Funding Mechanisms: 

The City shall continue to use local financing mechanisms, such as Measure B, gas tax and the Vehicle Registration Fee, to help fund transportation projects.

M-12.4: Fundingfor Alternate Modes: 

The City shall identify and pursue all available funding for alternative modes of transportation.

Goal ED-1: Diversify the economic base of Hayward to support a robust and stable economy with a diverse range of employment, shopping, and cultural opportunities for local residents. 

Local economies that are dependent on a limited number of business sectors are generally vulnerable to fluctuating business cycles and economic downturns.  When business cycles enter a period of decline, communities suffer from lay-offs and decreased spending within the local economy.  This causes other supporting businesses to suffer, causing further economic decline, the loss of tax revenue, and decreased funding for important city services.  Communities that have a diversified economic base generally have a more stable economy that is less vulnerable to fluctuating business cycles and recessions.  A diversified economic base also creates a range of local jobs within a variety of different business sectors, which gives residents more opportunities to find new or better jobs.  This goal and its supporting policies strive to diversify and stabilize the local economy to increase the number of quality job opportunities for Hayward residents, and to improve access to local goods and service.

ED-1.1: Regional Economic Diversifications: 

The City shall coordinate with other cities, counties, businesses, labor organizations, and other economic development and research organizations to help diversify and expand the economic base of the greater East Bay. 

ED-1.2: Economic Development Strategic Plan:

The City shall maintain and implement an Economic Development Strategic Plan that identifies short- and mid-term goals and strategies to diversify and expand the Hayward economy.

ED-1.3: Commercial and Industrial Development: 

The City shall encourage commercial and industrial development by ensuring the availability of suitable sites for development and providing appropriate zoning.

ED-1.4: Emerging and Growing Busiiness Sectors:

The City shall establish business attraction efforts that focus on small and medium-sized businesses within emerging and growing business sectors.

ED-1.5: Knowledge and Innovation Based Industry Clusters: 

The City shall encourage the establishment and expansion of knowledge- and innovation-based industry clusters to increase the number of professional, scientific, and technical service jobs within the local economy, and to attract venture capital funding to Hayward.

ED-1.6: Advanced and Specialized Manufacturing: 

The City shall encourage the establishment and expansion of advanced and specialized manufacturing businesses to counter declining employment trends in traditional industrial manufacturing.

ED-1.7: Clean and Green Industry Cluster: 

The City shall encourage the establishment of a clean and green technology cluster to create a more sustainable industrial base.

ED-1.8: International Business and Trade: 

The City shall develop relationships, partnerships, and programs to promote international business and trade opportunities in Hayward.

ED-1.9: Culturally Diverse Businesses: 

The City shall encourage the development of specialty businesses that reflect the diverse ethnic and cultural groups of the Hayward community.

ED-1.10: Opportunity Sites: 

The City shall promote key retail, office, and manufacturing opportunity sites, as identified in the City’s Economic Development Strategic Plan, General Plan, and other specific plans and master plans.

ED-1.11: Local-Serving Retail:

The City shall encourage the establishment and expansion of commercial businesses that increase local spending within Hayward and provide needed goods and services to local residents and businesses.

ED-1.12: Neighborhood Commercial:

The City shall consider the integration of quality neighborhood commercial businesses and developments within residential areas to support the concept of “complete neighborhoods.”

ED-1.13: Regional-Serving Retail: 

The City shall encourage private-sector investment to physically upgrade existing regional shopping centers and to create new centers at key retail opportunity sites.

ED-1.14: Hospitality and Entertainment Business Clusters: 

The City shall encourage the development of a hospitality and entertainment business cluster within Downtown Hayward and other appropriate locations to improve opportunities for shopping, dining, arts and entertainment, lodging, business conventions, and cultural events.

ED-1.15: Industrial Technology and Innovation Corridor: 

The City shall protect the viability of the Industrial Technology and Innovation Corridor as its main employment base by discouraging the intrusion of uses that would erode the integrity of the corridor and maintaining zoning for manufacturing; professional, scientific, and technical services; research and development; and supporting uses.

ED-1.16: Industrial Technology and Innovation Corridor Strategies:

The City shall develop, maintain, and implement strategies to facilitate economic investment by improving and promoting the Industrial Technology and Innovation Corridor.

ED-1.17: Airport-Related Businesses: 

The City shall encourage and promote the development of airport-related businesses, such as flight schools, aircraft maintenance, and executive airline services, at Hayward Executive Airport.

ED-1.18: Business Councils:

The City shall coordinate with businesses and business organizations to develop and/or expand business councils for local growing industries, such as a bioscience council, logistics council, and food manufacturing council.

ED-1:19: Local Hiring:

The City shall promote local hiring, including youth employment and paid internships, to increase community ownership and resident retention, help achieve a more positive jobs-housing balance, and reduce regional commuting, gas consumption, and greenhouse gas emissions.

Goal ED-2: Cultivate a culture of entrepreneurship to encourage and support local business start-ups.

Many cities focus their economic development efforts on recruiting existing businesses from other communities and trying to convince them to relocate to their city.  This approach, known as “economic hunting”, can have limited results because over time, gains in employment by recruiting are off-set by local companies relocating to other locations.  As a result, many communities are expanding their economic development efforts to include strategies to invest in local entrepreneurs and small businesses.  This approach, known as “economic gardening”, recognizes that companies that start and expand locally generally create more jobs than “economic hunting.”    

The City of Hayward recognizes the economic potential of supporting local entrepreneurship and the creation of new businesses.  This goal and its supporting policies seek to create a culture of local entrepreneurship and to expand the local economy by supporting the establishment of home-grown businesses.  Goal 3 and its supporting policies provide further strategies to help these businesses, as well as other Hayward businesses, expand and remain in Hayward.

ED-2.1: Assist Entrepreneurs: 

The City shall support and assist local entrepreneurs who are starting businesses within the Hayward community.

ED-2.2: Entrepreneurs Services and Resources:

The City shall coordinate with organizations that provide free or affordable services and resources to entrepreneurs and small businesses (such as East Bay SCORE, the Alameda County Small Business Development Center, and the US Small Business Administration).

ED-2.3: Financing Programs:

The City shall coordinate with organizations that provide microloans, small business loans, and other financial resources to fund new businesses (such as Opportunity Fund, banks that provide SBA loans, and on-line crowdfunding services).

ED-2.4: Crowdsourcing:

The City shall encourage entrepreneurs to use crowdsourcing techniques to obtain needed services, ideas, or content by soliciting contributions from an interested on-line community.

Crowdsourcing—Crowdsourcing is the practice of obtaining needed services, ideas, or content by soliciting contributions from a large online community of volunteers.  Entrepreneurs can use crowdsourcing techniques in place of hiring outside businesses or consultants.

ED-2.5: Community-Operated Workplaces:

The City shall encourage the development of, community-operated workspaces where people with common interests can meet, collaborate, and develop their business ideas and products (e.g. hacklabs, hackerspaces, or makerspaces).

ED-2.6: Business Incubators:

The City shall encourage the establishment of local business incubators (programs designed to support the successful development of entrepreneurial companies through an array of business support resources and services).

ED-2.7: Training and Support Programs: 

The City shall coordinate with local college, trade schools, and technical training institutes to promote programs that offer training and support to potential entrepreneurs.

ED-2.8: Home-Based Businesseses:

The City shall encourage the formation and operation of home-based businesses that are compatible with the surrounding neighborhood.

Goal ED-3: Grow the local economy and employment base by supporting efforts to expand and retain local businesses. 

According to “Building on our Assets: Economic Development & Job Creation in the East Bay”, over 39 percent of the annual job creation in the East Bay is attributed to the expansion of existing business establishments that are already located within the region.  The City of Hayward recognizes the value of existing businesses and their potential to expand and grow local employment opportunities.  This goal and its supporting policies are designed to retain existing businesses and support their local expansion efforts.  

ED-3.1: BEAR Program: 

The City shall develop, maintain, and implement a Business Expansion and Retention (BEAR) program that that helps businesses stay, grow, and become more committed to the Hayward community. The City shall primarily focus its BEAR efforts on small businesses with high growth potential and other local companies that have a demonstrated commitment to the Hayward community.

ED-3.2: Fast Growing Industries:

The City shall monitor industry and market trends to identify fast-growing industries, and coordinate with local businesses within those industries to proactively assist with potential business expansion plans.

ED-3.3: Buy Local: 

The City shall encourage residents, local businesses, colleges, trade schools, and community organizations to purchase goods and services from other local businesses to support local jobs and to recirculate money within the local economy.

ED-3.4: Network and Organizations: 

The City shall coordinate with business networks and organizations (such as East Bay SCORE, the Alameda County Small Business Development Center, and the US Small Business Administration) that help local business owners and operators sustain and expand their business within the Hayward community.

ED-3.5: Loans and Financing Programs: 

The City shall coordinate with organizations that provide loans and financing programs for businesses expansion efforts.

ED-3.6: Business Advisory Groups:

The City shall coordinate with local business organizations and college business programs to create retail, restaurant, and business advisory groups (groups of trained volunteers that visit stores, restaurants, and businesses to provide constructive advice to business owners).

Goal ED-4: Develop a robust college-town economy through “town-gown” and “communiversity” partnerships.

The city of Hayward is home to California State University, East Bay, Chabot College, and several vocational schools and technical training institutes.  Despite this fact, the City of Hayward does not function or have a reputation as a college town.  In general, most students do not have a strong connection to the Hayward community and are generally living, socializing, and spending money in other communities.

This goal and its supporting policies strive to develop a robust college-based economy by increasing the local population of students and faculty, and developing “town-gown” or “communiversity” partnerships to improve the local economy and the quality of life of students, faculty and residents.  Building the connections between the Hayward community and local colleges will also encourage more college graduates to live long-term in Hayward.  

ED-4.1 Town Gown and Community Partnerships:

The City shall collaborate with local colleges to develop strategic “town gown” or “communiversity” partnerships that enhance the Hayward community and economy, improve the overall educational experience of college students, and assimilate college students and graduates into the Hayward community.

ED-4.2: Expanding Higher Education:

The City shall encourage the expansion of local colleges, trade schools, and technical training institutes to increase local employment opportunities within the education sector and increase the number of students in Hayward. 

ED-4.3: Student and Faculty Population: 

The City shall support on- and off-campus student and faculty housing to increase the demand for local services and businesses that cater to students and faculty.

ED-4.4: College-Serviing Businesses: 

The City shall encourage the development of businesses that cater to college and higher-education students, administrators, and faculty members, particularly within Downtown Hayward and along Mission Boulevard (near Cal State University, East Bay) and Hesperian Boulevard (near Chabot College).

ED-4.5: Events and Festivals:

The City shall support and promote community events and festivals that foster college culture and a sense of college and community pride.

ED-4.6: Research and Development Partnerships: 

The City shall coordinate with local colleges and businesses to seek funding for research and development programs.

ED-4.7: College Technology Research Parks and Busiiness incubators: 

The City shall coordinate with local colleges and business organizations to explore the feasibility of developing college technology research parks and business incubators.

Goal ED-5: Encourage economic investment by enhancing the image and reputation of Hayward.

The City of Hayward recognizes that business owners and operators consider the image and reputation of a community when deciding where to locate or expand their business.  Business owners and operators are generally looking for communities that have a good reputation and are desirable places to live, work, visit, and raise a family.  This goal and its supporting policies strive to increase economic investment in Hayward by enhancing the overall image and reputation of the community.  Hayward’s image, reputation, and overall economic development potential are also influenced by the reputation of public schools. 

Goals and policies related to improving public schools are discussed in the Education and Life-Long Learning Element. 

ED-5.1: Economic and Community Assets: 

The City shall promote Hayward as a livable community and excellent place to do business by showcasing the community’s competitive advantages and economic and community assets, through the development of a unique brand and related marketing program.

ED-5.2: Community Events & Festivals: 

The City shall collaborate with businesses, business organizations, and the community to organize and promote events and festivals that help residents and visitors develop positive associations with the Hayward community.

ED-5.3: Amenities to Attract the Creative Class: 

The City shall maintain and enhance the social and cultural amenities of the City (such as attractive public spaces, restaurants, sidewalk cafes, and art galleries) to help attract creative, artistic, skilled, and innovative people (the creative class) to the Hayward community.

ED-5.4: Community Appearance Programs:

The City shall maintain and implement programs that are specifically designed to address Hayward’s community appearance problems (graffiti, litter, abandoned vehicles, illegal dumping, weed abatement, property maintenance, illegal signs, etc.).

ED-5.5: Quality Development: 

The City shall require new development to include quality site, architectural and landscape design features to improve and protect the appearance and reputation of Hayward.

ED-5.6: College Town Image: 

The City shall develop Hayward’s image and reputation as a college town to attract both businesses that serve students and faculty, and businesses looking for a trained and educated workforce.

ED-5.7: Business Improvements Districts: 

The City shall encourage the formation of business improvement districts by coordinating with property and business owners who want to improve the image and reputation of their district.

Goal ED-6: Achieve recognition as the most desirable and business-friendly place to locate and conduct business in the East Bay.

The Hayward community wants to encourage private-sector investment to encourage business development, enhance local employment opportunities, and improve the overall quality of life for residents.  The City recognizes that it can facilitate private-sector investment and the creation of jobs by creating a business-friendly environment.  This goal and its supporting policies stress the importance of customer service, fair and predictable permit procedures, the removal of unnecessary regulatory barriers, and the creation of incentives and partnerships as ways to attract private sector investment to the Hayward community.    

ED-6.1: Business-Friendly Values: 

The City shall ensure that the entire City organization, including employees, volunteers, and elected and appointed officials, understand and embrace Hayward’s business-friendly values.

ED-6.2: Land Use Certainty: 

The City shall strive to enhance land use certainty for businesses by identifying and removing unnecessary regulatory barriers that discourage private-sector investment.

ED-6.3: Customer Service:

The City shall provide excellent customer service by creating a culture that listens, gains an understanding of customer concerns and goals, and proactively seeks solutions to address challenges.

ED-6.4: Permit Processing:

The City shall ensure a timely, fair, and predictable permit process that seeks to integrate multiple City departments into a single coordinated organization.

ED-6.5: Permit Technology: 

The City shall optimize its permit procedures by using technology and other tools that improve efficiency and reduce costs.

ED-6.6: Customer Feedback: 

The City shall consider customer recommendations to improve its customer service and permit processing procedures.

ED-6.7: Business Incentives: 

The City shall provide incentives to attract, expand, and retain businesses that offer high-quality jobs, generate local sales tax revenue, and/or provide needed goods or services to residents.

ED-6.8: Public/Private Partnerships:

The City shall support and encourage public/private partnerships to implement strategic projects that align with the City’s economic and community development goals.

ED-6.9: Infrastructure and Utilities: 

The City shall encourage the construction and maintenance of utility, communications, and technology infrastructure that will helps attract business and industry to the Hayward community. 

ED-6.10: Sustainable business Practices: 

The City shall promote sustainable business practices that reduce the use of energy and water resources and reduce overhead expenses for businesses. 

ED-6.11: Expand and Promote the Green Business Program: 

The City shall coordinate with Alameda County, the Hayward Chamber of Commerce, and local businesses to develop strategies to promote the Alameda County Green Business Program to the Hayward business community. 

ED-6.12: Business Visitation Program: 

The City shall maintain and enhance its Business Visitation Program to learn about new industries and technologies, discuss specific needs of local businesses, identify business expansion opportunities, and determine if City policies and regulations are reflective of changing and emerging business needs.  

Goal CS-1: Strengthen partnerships with the Hayward community to develop strategies and solutions that prevent crime.

In general, three factors come together when a crime occurs: a criminal, a target (either a person or property), and an opportunity to commit the crime with a relatively low risk of getting caught.  Crime prevention strategies are generally designed to remove (or reduce) one or more of the three factors.  For example, the number of criminals can be reduced, not only by arrests and prosecutions, but also by intervention programs that direct at-risk youth and adults towards positive activities and opportunities.  The number of targets can be reduced by educating people about how to avoid dangerous situations, such as going out alone at night, parking in an unsupervised area, and leaving valuable belongings in a car.  Opportunities to commit crime can also be reduced by increasing human activity on streets and public spaces, and by siting and designing buildings to allow people to monitor outside activity.  Technology, such as surveillance cameras and alarms, can aid in crime prevention by increasing the criminal’s perceived risk of getting caught.  This goal and its supporting policies are designed to promote a safer community by developing community partnerships and strategies to prevent crime.  The policies are specifically designed to prevent crime by reducing one or more of the three factors of crime (criminal, target, or opportunity). 

Additional policies that can help prevent crime are also provided in other elements of the General Plan, especially the Health and Quality of Life Element, the Economic Development Element, and the Education and Lifelong Learning Element.

CS-1.1: Community Partnerships:

The City shall coordinate with residents, businesses, schools, park districts, and community and neighborhood organizations to develop and expand partnerships to prevent crime.  [Source: New Policy, City Staff; GPUTF; Public]

CS-1.2: Crime Prevention Programs:

The City shall maintain and consider new Police Department programs that support residents and businesses in their efforts to prevent crime and improve neighborhood safety, such as Hayward Neighborhood Alert, Neighborhood Watch, Business Watch, Crime Free Multi-Housing Program, and Synchronized Multi-Agency Safe Housing (SMASH). 

CS-1.3: Gang Intervention Programs:

The City shall coordinate with school districts to maintain and further develop Police programs, services, and strategies that keep children and teens out of gangs and involved in positive activities. 

CS-1.4: Gang Enforcement Strategy:

The City shall maintain a comprehensive gang enforcement strategy, including a gang-injunction program, to reduce gang activity throughout the city. 

CS-1.5: Services for At-Risk Youth:

The City shall coordinate with school districts to provide services that help at-risk youth escape the path of crime, such as on-site counseling, crisis intervention services, emergency hotlines, case management services, job and internship opportunities, and recreation programs. 

CS-1.6: Recreation and After-School Programs:

The City shall coordinate with park districts, youth organizations, faith-based organizations, and community centers to provide recreation and after-school programs that deter children and young adults from crime and foster a greater sense of civic engagement. 

CS-1.7: Crime Awareness Campaigns:

The City shall coordinate with schools, colleges, businesses, and neighborhood and community groups to develop, promote, and/or sponsor awareness campaigns about various crimes, including burglaries, child abuse, bullying, domestic violence, sexual assault, human trafficking, fraud, and identity theft.

CS-1.8: Cyber Safety: 

The City shall coordinate with local school districts, parent-teacher organizations, and community centers to educate residents (especially children and seniors) about the dangers they could encounter on the and how to avoid them. 

CS-1.9: Crime Prevention Through Environmental Design: 

The City shall continue to include the Police Department in the review of development projects to promote the implementation of principles.

CS-1.10: Lighting:

The City shall encourage property owners to use appropriate levels of exterior lighting to discourage criminal activity, enhance natural surveillance opportunities, and reduce fear.  

CS-1.11: Technology: 

The City shall encourage and support the use of technology (such as private surveillance cameras, deployed public camera systems, theft-prevention devices, emergency call boxes, alarms, and motion-sensor lighting) to discourage crime. 

CS-1.12: On-Site Security: 

The City shall require conditions of approval related to the provision of on-site security and safety measures for bars, nightclubs, live entertainment businesses, and related uses. Conditions of approval shall promote a healthy balance of public safety and nightlife vibrancy, and may include surveillance cameras, crowd management practices, and on-site security staff.

CS-1.13: Park Security and Safety:

The City shall coordinate with the Hayward Area Recreation and Park District (HARD) and East Bay District (EBRPD) to address crime and safety concerns within Hayward parks. 

CS-1.14: Coordination of Homeless Services: 

The City shall coordinate with community organizations to develop and maintain a comprehensive system of services to alleviate homelessness, panhandling, and related public safety concerns.

CS-1.15: Blight, Litter, Graffiti, Illegal Dumping and Abandoned Vehicles: 

The City shall maintain and implement programs that address conditions that foster crime or the fear of crime, such as blight, litter, graffiti, illegal dumping, and abandoned vehicles. 

CS-1.16: Immigrant Outreach Programs:

The City shall develop outreach programs to help break down cultural barriers that discourage immigrants from contacting the police to report crimes and public safety concerns.

Goal CS-2: Provide exceptional police protection services to promote a safe and secure community.

The quality of the City’s Police Department and its relationship with the community has a direct impact on Hayward’s overall safety, security, and quality of life.  This goal and its supporting policies are designed to enhance the services of the Hayward Police Department and to create stronger community partnerships.  The policies address staffing levels, training, police facilities and equipment, and community relations.

CS-2.1: Community Policing Strategies: 

The City shall promote community policing strategies that support community partnerships and problem-solving techniques that build public trust and proactively address public safety issues. 

CS-2.2: Police Strategic Plan: 

The City shall maintain and implement a Police Department Strategic Plan to:

• Set near-term goals for the Department in response to a dynamic and changing environment.
• Align police services with the community’s desires and expectations.
• Accurately assess the operational needs of the Police Department to best serve the Hayward community.

CS-2.3: Police Staffing: 

The City shall maintain optimum staffing levels for both sworn police officers and civilian support staff in order to provide quality police services to the community.

CS-2.4: Response Time for Priority 1 Calls: 

The City shall strive to arrive at the scene of Priority 1 Police Calls within 5 minutes of dispatch, 90 percent of the time.  

CS-2.5: Police Equipment and Facilities: 

The City shall ensure that Police equipment and facilities are provided and maintained to meet modern standards of safety, dependability, and efficiency.

CS-2.6: Police Facilities Master Plan: 

The City shall maintain and implement a Police Department Facilities Master Plan that  serves as the long-term plan for providing the Police Department with state-of-the-art equipment and facilities, including police headquarters, police substations, training facilities, detention facilities, shooting ranges, and emergency operations centers.  

CS-2.7: Police Training: 

The City shall ensure that Police officers have access to state-of-the-art training programs and professional development opportunities. 

CS-2.8: Cross Training: 

The City shall increase cross training among disciplines in the Police Department so that short-term personnel needs and service gaps can be filled by internal staff. 

CS-2.9: Culture Competency Training:

The City shall ensure that all officers receive comprehensive cultural competency training to better serve the needs of Hayward’s diverse population.

CS-2.10: Cooperative Delivery of Services:

The City shall coordinate with local, State, and Federal law enforcement agencies to maintain mutual aid agreements and to promote local and regional cooperation in the delivery of law enforcement services to the city and the unincorporated areas within the City’s .

CS-2.11: School Security and Safety:

The City shall collaborate with local school districts to study and implement measures that enhance the security of schools and the safety of students, teachers, and administrators. 

CS-2.12: Prosecution Coordination:

The City shall coordinate with the Alameda County District Attorney’s office to improve collaboration and communication between prosecutors and the Hayward Police Department.

CS-2.13: Community Facilities Districts:

The City shall consider the establishment of community facilities districts to ensure that new development does not constrain the City’s ability to provide adequate police services to the Hayward community. 

CS-2.14: Development Fees: 

The City shall consider the establishment of development impact fees to help fund Police Department operations.

CS-2.15: Police Communications:

The City shall consider the development of a comprehensive Police communication program to inform residents of crimes, investigations, and emergencies.  Communication methods may include text messaging, social media postings, telephone and cellular phone messaging, television and radio alerts, and website postings.